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Are BUILT Bars the best-tasting protein bars on the market? I put them to the test! Find out which flavors are worth trying, their nutrition breakdown, and if they live up to the hype in my honest BUILT Bar reviews.
If you’ve ever been on the hunt for a protein bar that actually tastes good, you’ve probably heard of BUILT Bars. Known for their candy-bar-like texture, fun flavors, and solid protein content, BUILT Bars have become a popular go-to for fitness lovers, busy moms, and snackers alike.
I first tried BUILT Bars out of curiosity—could a protein bar really satisfy my sweet tooth and help fuel my workouts? In this blog, I’m sharing my honest thoughts after trying several flavors, diving into the ingredients, and answering the most frequently asked questions to help you decide if these are worth stocking in your snack drawer.
Click the button below or scroll down for my honest BUILT Bar reviews on each flavor I’ve tried.
This post includes affiliate links. I do earn a commission for products purchased using these links (at no additional cost to you). Thank you for supporting PILATESBODY by Kayla, making the content you see on this blog possible.
Not all protein bars are created equal, and if you’re relying on them for energy, muscle recovery, or a filling snack, it’s important to choose wisely. Here’s what to keep in mind when comparing options:
Most BUILT Bars range from 130–180 calories, with the following:
What makes BUILT Bars unique is the use of collagen protein, which supports skin, joint, and bone health, along with whey isolate for muscle recovery. They’re also gluten-free, low sugar, and keto-friendly—making them a versatile choice for different diets.
BUILT Bars contain a mix of functional and flavor-enhancing ingredients. While there are additives like erythritol and glycerin, they serve specific purposes in texture and sweetness. For a full breakdown of each ingredient and its role, check out this detailed guide from SupWell: What’s Actually in Built Bar.
If you’re counting every calorie, BUILT Bars might not be the best fit—but for those looking to fuel intense workouts or increase protein intake, they’re a convenient, tasty option. Keep in mind: they’re not vegan and may not suit those avoiding dairy or animal by-products. For lighter or plant-based alternatives, consider options like Aloha.
The BUILT Bar has more of that dense and chewy traditional protein bar texture. It’s not crumbly or chalky like some bars—it’s coated in real chocolate and has a nougat-like center that feels rich and satisfying. I’ve found that this chewier texture tends to be more filling and holds me over longer between meals.
However, I personally prefer the BUILT Puffs for daily snacking. They have a soft, fluffy, marshmallow-like consistency that’s much easier on the jaw—especially helpful if you deal with TMJ or jaw tension like I do. The lighter texture feels more like a treat and is easier to eat quickly, without all the chewing work.
Just a heads up: these will melt like a candy bar, so if you live in a warmer climate, be sure to grab them from your mailbox ASAP to avoid a chocolatey mess.
BUILT Bars come in a huge variety of flavors, from classics like Mint Brownie and Cookies & Cream to more creative options like Raspberry Cheesecake or Coconut Puff. What really keeps things exciting is that they frequently release limited-edition and seasonal flavors—think Pumpkin Puff, White Chocolate Peppermint, or summer-inspired tropical blends. But here’s the catch: these special drops are only available in limited quantities, so you have to be quick if you want to snag them before they sell out!
Personally, I’m a big fan of the Chunk flavors, especially Cookie Dough Chunk and Peanut Butter Chunk. These tend to have little pieces or swirls of extra goodness in them (like real cookie dough bites!), and they feel even more indulgent while still being packed with protein.
BUILT Bars cater to a variety of dietary preferences and restrictions:
I’ve tried a wide range of flavors, and a few have truly stood out. Here’s my take:
Each of these flavors has a unique personality. Personally, the Chunk varieties are still my top picks—they just feel a little extra indulgent while still packing in quality protein.
Check out my BUILT Bar reviews video!
That depends on how you define healthy. BUILT Bars aren’t exactly clean eating—they’re not made with all-natural or whole food ingredients, and they do contain sugar alcohols like erythritol and maltitol, as well as additives like Digestion Resistant Maltodextrin (DRM) and Cultured Dextrose.
While the low sugar content may look appealing, sugar alcohols—especially erythritol—can cause digestive issues for some people. Research by Stanley Hazen, MD, PhD, has linked erythritol not only to bloating and gas but also raised concerns about its potential connection to cardiovascular risk in large amounts.
So no, BUILT Bars aren’t a whole food snack, but they can still be a better option than reaching for a candy bar or traditional dessert. If you’re aware of what’s in them and how they make your body feel, they can absolutely fit into a balanced, high-protein lifestyle.
They can—especially if you’re using them as a tool to help hit your protein goals, curb cravings, or swap out higher-calorie snacks and desserts. Each bar contains between 130–180 calories and has 15–19 grams of protein, depending on the flavor.
From a macro perspective (macronutrients = carbs, protein, fats), BUILT Bars are actually quite balanced. The protein content is solid, and they’re relatively low in fat and carbs compared to other options. If you’re tracking macros or working with a coach, these can easily fit into most meal plans.
Want a deeper dive on the macro breakdown? Check out this helpful overview from Randa Derkson.
They’re best used as snacks or pre/post-workout fuel. If you’re using them as a meal replacement, try pairing one with a piece of fruit or another protein-rich food to round it out.
They are sweetened with sugar alcohols like erythritol and stevia—no aspartame or sucralose. Some people love this, others may experience digestive upset depending on sensitivity.
You can order directly from the BUILT Bar website (don’t forget to use my BUILT Bars promo code: PBBK) or find select flavors on Amazon.
My mom tried BUILT Bars too! Hear her thoughts in this short video.
If you want a protein bar that doesn’t taste like a protein bar, BUILT Bars are 100% worth a try. They’re ideal for busy mornings, afternoon slumps, or post-workout recovery—and they actually feel like a treat.
Whether you’re team chocolatey indulgence or prefer something fruity and light, there’s a BUILT flavor (or Puff!) that fits your vibe.
Ready to try BUILT Bars? Shop now and use my promo code PBBK to save!
Your Friend & Pilates Expert,
Kayla Brugger
Founder of PILATESBODY by Kayla
Founder of PILATESBODY On-Demand
Hi, I'm Kayla Brugger. Certified Pilates Instructor & Minnesota Mama of 2.
